Kigali Arena changes name in mega Rwf 7 billion naming rights deal

The Arena which is the biggest indoor Sports facility in East Africa, has a 10,000 capacity and hosts games like basketball, handball, volleyball, and tennis, as well as music concerts and conferences. 

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Kigali Arena has been renamed to BK Arena. PHOTO/COURTESY.

Rwanda’s ultra modern indoor Sports Arena, the Kigali arena has been rebranded and its name changed to Bank of Kigali (BK) Arena.

The move follows a mega naming rights agreement signed between Bank of Kigali and QA Solutions, the firm that is managing the facility. The deal is worth Rwf 7 billion (about USD 6.5 million)and will run for the next six years.

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Announcing the deal, BK Chief Executive Officer Diane Karusisi, said the bank intends to use the marriage between the two entities to to push its brand visibility to a wider audience, especially the youth who gather at the facility for various sporting events and entertainment activities.

The Director QA Solutions,Kyle Schofield said the partnership will help the management to grow the venue to becoming a continental hub for sports and entertainment over the next few years.

The naming rights agreement also allows Bank of Kigali the right to display its products across the venue, be it outside and inside during different sports and entertainment events held at the facility for the next six years. 

The Arena which is the biggest indoor Sports facility in East Africa, has a 10,000 capacity and hosts games like basketball, handball, volleyball, and tennis, as well as music concerts and conferences. 

Opened on August 9, 2019 by President Paul Kagame, the arena has since hosted a number of key sports events including the inaugural Basketball Africa League (BAL) in 2021 and the Afrobasket championship in the same year.

The arena was supposed to host (only) the Final Four of the inaugural season of the Basketball Africa League (BAL), but eventually hosted the entire regular season of 2021 due to the COVID-19 pandemic.

It’s jointly owned by Rwanda Ministry of Sports and the Rwanda Housing Authority.

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