Africa’s premium Digital Satelite Television service providers DStv has taken over the Premiership Soccer League (PSL) naming rights for the next five years.
The relationship extends from the broadcast deal between PSL and SuperSport International that has seen football streamed on the premium content provider.
“As the PSL continues to innovate with a quest to improve its product, it will have a full backing of DStv, whose offering require an abundance of local content.” League Chairman Khoza said in a statement.
“There is no ‘them and us’. We are joined at the hip to produce enhanced consumption of the best product for our deserving supporters. This affiliation is special because it is the only affiliation that is as appealing to the young as it is to the old.
“It is the only affiliation that cuts across race, gender, creed, culture and political affiliations in the manner that it does. It creates equal conversations between people irrespective of their educational backgrounds and social strata.”
MultiChoice Group CEO, Calvo Mawela added: “The DStv Premiership is the coming together of two brands that connect South Africans emotionally. Whether you are watching the best of local football or the best local entertainment, the passion for both is unmatched.
“Through the DStv Premiership, we are expanding football’s reach deeper and wider in partnership with the PSL. This league is for every South African and every community represented in our uniquely diverse nation.
“With more games televised than ever before, we are deliberately creating space for all South Africans to call this competition their own.”
ABSA bank has been the title sponsor for the PSL for the last couple of years.
Mamelodi Sundowns, a club in which Uganda Cranes captain Denis Onyango plies his trade, is the defending champions